How does itunes self publishing actually work for beginners?

[laraford]

I’ve been exploring different ways to publish ebooks and audiobooks on Apple’s platform, and the idea of itunes self publishing seems both simple and confusing at the same time. Some people say it’s mainly about formatting and uploading correctly, while others think marketing and visibility matter more in the long run. I’m still trying to figure out the best approach for a first project. Has anyone here tried itunes self publishing before? I’d really appreciate hearing real experiences and practical advice.